Chief Marketing Officer
Cost Savings Wizard
Is a Fractional CMO right for you?
How Much Will You Save?Â
To better understand how a Fractional CMO can benefit your business and align with your budget, try our simple 'CMO Cost Savings Wizard'.
Understanding the Cost Difference
If you're considering hiring a Chief Marketing Officer (CMO) for your business, it's crucial to grasp the significant cost disparity between a full-time employed CMO and a Fractional (part-time) CMO.
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The Value of a Traditional CMO
Using Sacramento, California, as an example, Salary.com's 2024 data indicates that the total annual cost for a full-time CMO is approximately:
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Annual salary: $356,786
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Bonus: $183,676
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Benefits: $123,521,
Total: $663,983
The Value of a Fractional CMO
In contrast, a Fractional CMO typically works around 10 hours per week after the initial audit.
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Hourly rate: $200-$300.
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No benefits or bonuses associated with hiring a Fractional CMO, unless you negotiate a percentage of revenue.
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Annual cost: $95,260 (approximately) over 11 months, factoring in vacation and sick time.
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Significant Cost Savings
The total savings between hiring a full-time Chief Marketing Officer and opting for a Fractional CMO amount to $568,723.
$120k
Unearthed during an audit, a startling revelation: a single ad, left unattended for 5 years, cost the client over $120k annually. A vital lesson in the power of vigilant oversight.
100's
Served hundreds of clients and organizations in the health and wellness sectors, elevating their visibility and impact through strategic marketing efforts across the United States and globally.
88%
Delivered 88% revenue growth in the first year by changing vendors (after 11 years) and restructuring ad accounts, along with an 85% increase in ROAS.
Michelle Obama
Former First Lady of the United States, Author, and Advocate for Education and Health
"Success isn't about how much money you make; it's about the difference you make in people's lives."