Chief Marketing Officer
Cost Savings Wizard
Is a Fractional CMO right for you?
How Much Will You Save?Â
To better understand how a Fractional CMO can benefit your business and align with your budget, try our simple 'CMO Cost Savings Wizard'.
Understanding the Cost Difference
If you're considering hiring a Chief Marketing Officer (CMO) for your business, it's crucial to grasp the significant cost disparity between a full-time employed CMO and a Fractional (part-time) CMO.
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The Value of a Traditional CMO
Using Sacramento, California, as an example, Salary.com's 2024 data indicates that the total annual cost for a full-time CMO is approximately:
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Annual salary: $356,786
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Bonus: $183,676
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Benefits: $123,521,
Total: $663,983
The Value of a Fractional CMO
In contrast, a Fractional CMO typically works around 10 hours per week after the initial audit.
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Hourly rate: $200-$300.
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No benefits or bonuses associated with hiring a Fractional CMO, unless you negotiate a percentage of revenue.
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Annual cost: $95,260 (approximately) over 11 months, factoring in vacation and sick time.
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Significant Cost Savings
The total savings between hiring a full-time Chief Marketing Officer and opting for a Fractional CMO amount to $568,723.
Michelle Obama
Former First Lady of the United States, Author, and Advocate for Education and Health
"Success isn't about how much money you make; it's about the difference you make in people's lives."