Speaking With Michelle Silva
Book Michelle for Strategic Marketing Keynotes & Leadership Workshops
Your Audience Deserves More Than Inspiration
Most talks leave people fired up on the drive home and stuck again by Monday morning. Loads of great ideas, but no way to use them.
Michelle's sessions are different. Every talk pairs real stories with frameworks your audience can put to work right away, so the energy in the room turns into action after it.
Watch Michelle in Action
How emotional intelligence is the secret to cutting through marketing noise.
Interviewed by Renée Cormier
Frameworks Built From Real Results
Michelle is a Fractional CMO with 20+ years of strategic marketing leadership. She has managed $3M+ in ad spend, helped clients achieve an 88% average revenue increase and 85% ROAS, and once uncovered a $600K ad that had been running unsupervised for five years.
She created the RREV Growth Ecosystem™ (Revenue, Relationships, Ethics, and Values), a framework that positions marketing as the connective tissue of a business.
Michelle also serves as Vice Chair of Thriving Pink, Treasurer of Slow Down Sacramento, and a board member of the Madison Lincoln Initiative, so she brings both boardroom and real-world perspective to every stage.
Signature Talks
30 to 90 minutes, in person or virtual. Custom topics available on request.
Grounded in Growth: The RREV Growth Ecosystem™
How Revenue, Relationships, Ethics, and Values work together as the connective tissue of a business. Leaders leave with a simple way to audit their own growth and spot the opportunities hiding in plain sight.
Best for: Conferences, chambers, and business associations
Lead Like a Compassionate Warrior
Leadership doesn't have to choose between strength and compassion. This talk shows leaders how to make hard decisions, scale with intention, and build strong teams without losing sight of their values.
Best for: Women leaders, nonprofit boards, and mission-driven CEOs
The Pause: Why Rest Is a Growth Strategy
More hours don't equal more growth. Michelle makes the business case for strategic rest and gives audiences one practice they can start using this week.
Best for: Women's business groups, wellness-minded organizations, and teams feeling the weight of burnout
Half-Day & Full-Day Training Workshops
Hands-on sessions where teams do the work in the room.
Marketing Foundation Intensive: Building Systems That Scale
Participants apply the RREV framework to their own organization and leave with a customized 90-day roadmap.
Best for: Leadership teams, growing businesses, and nonprofit boards
Lead Like a Compassionate Warrior: Leadership Lab
Participants work through real leadership challenges and practice making values-driven decisions that still drive results.
Best for: Women in leadership, nonprofit leaders, and emerging executives
Marketing That Moves Your Mission
A hands-on workshop for nonprofit boards and small teams ready to market strategically without a big budget. Participants clarify their core message, map their audiences, and leave with a simple marketing plan their board and staff can share.
Best for: Nonprofit boards, executive directors, and mission-driven teams
What Your Audience Walks Away With
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A clear framework they can apply the next day
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Real case studies and straight talk, not theory
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Practical next steps for their business, board, or team
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A new way of seeing marketing and leadership as connected, not separate
Photo: Michelle pictured at Butte College, around 2005, one of her many talks to business education students.
Where Michelle Has Spoken
Michelle has presented at business associations, nonprofit conferences, colleges, and international events, including the ISBE Conference in Waterford, Ireland, and the California State Capitol.*
Business
1 Million Cups Sacramento • American Business Women's Association • Annie Jennings PR • Fractional Referral Network • Good Day Sacramento • International Association of Administrative Professionals • International Virtual Women's Chamber of Commerce • Ladies Who Launch Sacramento • Northern California Publishers & Authors • Sacramento Association of REALTORS® • Sacramento Coaches Association • Sacramento Speakers Network • The Virtual Nation™ • Women's Council of REALTORS®
Education
American River College • Business Education Statewide Advisory Committee • Butte College • California Business Education Association • International Society for Business Education • MBA Research & Curriculum Center (Panel) • National Business Education Association • California State University Sacramento • Santa Rosa Junior College • Shasta College • Sierra College • Western Business Education Association • Wooster High School Career Day
International: At the ISBE conference at Waterford Institute of Technology in Ireland, Michelle co-presented a breakout session on Virtual Office Professional (VOP), a curriculum she co-developed that included an AA degree, an AS degree, and a certificate option.
Media & Advocacy:
Television:
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Good Day Sacramento (KMAX31), speaking on behalf of Thriving Pink
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Interviewed on traffic safety at Slow Down Sacramento's annual candlelight vigil, January 2, 2025
Advocacy
Rally at the California State Capitol (April 23, 2026), speaking alongside other families on behalf of Slow Down Sacramento and personally.
*Spoke at the California State Capitol during a legislative day for Career Technical Education and Vocational Education, while Tom Torlakson served as State Senator.
Photo: Michelle speaking at CSU Sacramento about Breast Cancer Awareness
Photo: At the International Society for Business Education (ISBE) conference in Waterford, Ireland, Michelle co-presented a breakout session to educators from around the world. The session shared Virtual Office Professional (VOP), a curriculum she co-developed that included an AA degree, an AS degree, and a certificate option. Pictured: the conference at Waterford Institute of Technology.
Book Michelle For Your Next
Speaking Engagement
Available for conference keynotes, workshop facilitation, panel discussions, virtual presentations, and corporate training.
"Michelle doesn't just inspire—she equips you with frameworks you can use immediately."
Strategic marketing that drives business growth.
Louisa May Alcott
Author of 'Little Women' and Advocate for Women's Rights
"Far away there in the sunshine are
my highest aspirations. I may not reach them, but I can look up and see their beauty, believe in them, and try to
follow where they lead."