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How I Work

Marketing Challenges & How To Solve Them

Michelle Silva in a watercolor office with her arms folded, a notepad and a laptop on a desk with plants in the background.

As your fractional Chief Marketing Officer at The Savvy CMO, I am committed to addressing your challenges head-on with customized solutions that empower you, as a female entrepreneur or executive in the personal, professional development, and holistic wellness sectors, to expand your business while remaining aligned with your core values.


My collaborative approach and dedication to comprehensively understanding your business ensure that I am not just a service provider but a strategic partner in your journey to success. Let's collaborate closely to conquer these challenges and realize your business objectives together.

Inconsistent Messaging

  • Challenge: Maintaining consistent brand messaging can be challenging, leading to confusion among potential customers.

  • Solution: My strategic marketing foundation service ensures your brand messaging remains coherent across all channels, reinforcing your values and identity.

Limited Brand Visibility

  • Challenge: Many of my clients struggle with limited brand visibility, hindering their growth potential.

  • Solution: Through my values-based marketing campaigns, I elevate your brand's presence by creating authentic, purpose-driven campaigns that resonate with your audience.

Revenue Plateaus

  • Challenge: Hitting revenue plateaus can be frustrating for executives striving for business growth.

  • Solution: As your Fractional CMO, I provide strategic leadership to identify growth opportunities, optimize marketing efforts, and unlock new revenue streams.

Content Overload

  • Challenge: The digital landscape is saturated with content, making it difficult to stand out.

  • Solution: My creative content marketing service crafts compelling, purposeful content that captures your audience's attention and builds lasting connections.

Unclear Thought Leadership

  • Challenge: Establishing thought leadership can be elusive, leaving executives without a clear path to influence.

  • Solution: My thought leadership development service empowers you to articulate your unique perspective and thought leadership through targeted content and speaking engagements.

Lead Generation Dilemmas

  • Challenge: Struggling to generate quality leads can stagnate business growth.

  • Solution: My values-based marketing campaigns and creative content marketing strategies drive lead generation by engaging your target audience authentically.

Retention & Customer Loyalty

  • Challenge: Retaining customers and fostering loyalty can be just as crucial as acquiring new ones.

  • Solution: My values-based marketing campaigns foster meaningful connections, nurturing customer loyalty and enhancing retention rates.

Time Constraints

  • Challenge: Female entrepreneurs often juggle multiple responsibilities, leaving limited time for strategic marketing efforts.

  • Solution: My fractional CMO leadership offers expert guidance without the commitment of a full-time executive, optimizing your marketing within your time constraints.

Lack of Clarity

  • Challenge: Uncertainty about which marketing strategies align with your values can lead to indecision.

  • Solution: My values-based marketing campaigns provide clarity by aligning your marketing efforts with your ethical and values-based principles.

Book an Appointment

Let's kickstart your journey in our discovery call, where we'll pinpoint your current business stage and set you on the path to immediate progress.

Mel Robbins

"You have been assigned this mountain so you can
show others that it can be moved."

"If all you ever do is think about what you want, it’s not a dream—it’s a wish. A dream requires action. It demands partnership. It only becomes real when you find the courage to step toward it."

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