How We Work Together
The Savvy CMO | Grounded in Growth. Profit With Purpose.
A Partnership Model Built for Sustainable Growth
Most marketing relationships are transactional—you pay for tactics, they execute campaigns, and nothing connects to your broader business strategy.
This is different.
We partner with you to build marketing systems that serve as the central nervous system of your business connecting Operations, HR, Sales, Product Development, and Leadership into one cohesive growth engine.
Grounded in growth. Driven by purpose. Designed for results.
The RREV Growth Ecosystem™
A strategic framework for leaders who want to scale with intention. Marketing that feels as good as it performs.
Our approach isn't about random tactics or chasing trends. It's about creating a sustainable growth ecosystem where marketing enables every function of your business.
🌱 Root | Discover & Align
We start by understanding the foundation of your business, such as your story, your market position, what's working, and what's holding you back. This is where strategy begins.
🌿 Rise | Build & Execute
With clarity established, we build the systems, messaging, and campaigns that turn strategy into action. Marketing moves from chaos to intentional execution.
🌳 Reach | Optimize & Scale
As systems operate efficiently, we refine what's working, scale what drives results, and establish the roadmap for sustained growth. You're freed to lead—not manage marketing.
The outcome? Marketing that works with your business, not against it. Systems that scale. Data that informs decisions. And you, focused on what you do best.
How We Begin: The Foundation
Every partnership starts with strategic foundation work.
Whether you engage for ongoing fractional CMO leadership, a focused growth accelerator, or strategic project work, we begin by establishing a solid foundation. Here's what that could look like for your business:
Discovery & Strategic Assessment (Weeks 1-3)
Deep dive into your business, operations, and current marketing performance. We evaluate what's working, identify gaps, and create a clear strategic roadmap tailored to your goals.
Foundation Building (Weeks 4-8)
Develop your core brand story and messaging. Update key touchpoints across all channels. Set up performance tracking and marketing systems. Transition marketing operations from your plate to specialized leadership.
Launch & Optimization (Weeks 9-12)
Activate lead generation campaigns aligned with your business goals. Implement partnership and referral strategies. Review performance data, refine the approach, and establish your ongoing growth roadmap.
From there, we scale based on your needs:
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Ongoing Fractional CMO Partnership: Continued strategic advisory and marketing leadership as your business grows
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Focused Growth Initiatives: Targeted campaigns, launches, or strategic projects
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Strategic Advisory: Regular counsel on positioning, expansion, and marketing-enabled business decisions
The foundation ensures we're building on solid ground—no matter how our partnership evolves.
What Makes This Different
Strategic advisory, not just execution.
Cross-Functional Thinking
We don't treat marketing as a silo. We understand how it connects to Operations, HR, Sales, Product Development, and Leadership (and other departments), and we help you leverage it accordingly.
Grounded in Growth
We focus on sustainable, strategic expansion, not quick wins or vanity metrics. Every recommendation is tied to your long-term business goals and operational capacity.
Profit with Purpose
We measure success by business impact: revenue growth, client acquisition cost, customer lifetime value, and operational efficiency. Marketing serves your bottom line and your broader mission.
Systems That Scale
We build marketing operations that run efficiently without constant CEO oversight. You gain visibility, control, and confidence—without being buried in the weeds.
Who This is For
This partnership model works best for:
Nonprofit leaders ready to build sustainable growth and mission impact
Professional service firms (attorneys, advisors, consultancies) scaling beyond referrals
Growing businesses across industries modernizing their marketing approach
Visionary leaders who understand they need strategic guidance, not just execution
You've outgrown DIY marketing. You're ready to stop doing it yourself and start leveraging it as your growth engine.
What to Expect
Transparent communication. Strategic partnership. Measurable results.
Monthly Strategic Calls
Review progress, discuss insights, adjust strategy, and plan upcoming initiatives.
Weekly Check-ins
Progress updates, quick decisions, obstacle removal, and momentum maintenance.
Ongoing Communication
Project management hub for tasks and deliverables. Email for urgent matters. You're never left wondering what's happening.
Performance Reporting
Clear visibility into what's working, what's not, and what we're doing about it. No fluff. No vanity metrics. Just honest data tied to business outcomes.
Ready to Explore a Partnership?
If you're ready to stop wearing the marketing hat and start leveraging marketing as your growth engine, let's talk.
No pressure. No sales pitch. Just an honest conversation about where you are, where you want to go, and whether this partnership makes sense for your business.
Mel Robbins
Bestselling Author, Speaker, & Personal Development Coach
"If all you ever do is think about what you want, it’s not a dream—it’s a wish.
A dream requires action. It demands partnership. It only becomes real when you find the courage to step toward it."