As project manager, I spearheaded the strategic upgrade from Universal Analytics to Google Analytics 4, coordinating with in-house teams and external vendors over a two-year period. Recognizing the need for specialized expertise due to Google's update mandates, I managed the project's timeline and personnel to ensure a smooth transition. Before my departure, I compiled and shared a detailed progress report with the Marketing Director, team members, and external vendors. This report highlighted the project’s accomplishments, current status, outstanding items, and obstacles, providing a clear roadmap for the continued advancement of the upgrade.

At Cisco Air Systems, I co-developed the concept of transforming the fleet's design by transitioning from a simple logo to dynamic, race car-inspired truck wraps. Alongside the CEO, we conceptualized a design featuring rally stripes, the company car number, and vivid imagery of air compressor equipment, complemented by social media icons, a concise list of services, and contact information. This striking design, executed by a local truck wrap company, significantly enhanced brand visibility on the road and remains in use today, with minor modifications. Additionally, this concept was adapted for a sister company, U.S. Equipment, based in Southern California.

In this guide, "Learn How to Profit With Purpose: 12 Tips on Ethical Marketing for Sustainable Growth," I explore the principles of ethical marketing and how it can drive sustainable revenue growth. Through comprehensive research, I examine the concepts and real-world applications of ethical marketing, drawing on examples from leading brands like Patagonia and Lola to illustrate key strategies. The book provides readers with 12 actionable tips, covering areas such as authenticity, customer privacy, environmental responsibility, and social accountability, all designed to help marketers operate more responsibly while achieving their business goals. This guide is an essential resource for anyone looking to integrate values-based marketing into their strategy to build a trustworthy and successful brand.

For a past employer, I developed two distinct Ideal Client Profiles (ICPs) for HR Professionals and Small Business Owners, utilizing extensive research and real data. Using a proprietary framework, which I also apply in client engagements to build robust marketing foundations, I crafted detailed personas complemented by engaging fictional narratives for each profile. These ICPs were shared with the team, leadership, and external marketing vendors, enhancing content strategies and overall marketing effectiveness. The external vendors particularly appreciated the depth and utility of these profiles, acknowledging their significant impact on marketing initiatives.