Smart Marketing Strategies for Conscious Leaders
Grounded in Growth.
Aligned with Purpose.
At The Savvy CMO, strategy starts with purpose—and grows through partnership. I help mission-driven small businesses, nonprofits, and visionary entrepreneurs stop scattered marketing and build a clear marketing strategy, clarify their message, and scale without losing their soul.
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Boutique Marketing Support
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Fractional CMO
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Strategic Mentorship
Let’s build a marketing strategy that reflects your purpose—and actually works.
Fractional CMO & Marketing Mentor
Michelle Silva
I’m Michelle Silva, Fractional CMO and Marketing Mentor. I work with conscious leaders—founders who care not just about growing bigger, but about growing better.
Together with a trusted team of creative and strategic collaborators, I offer boutique agency support for people building businesses that matter. Our marketing isn’t about chasing trends—it’s about telling the truth, building trust, and helping your purpose grow sustainably.
Whether you lead a wellness brand, a nonprofit, or a legacy-driven business, we’ll build ethical, effective marketing that reflects who you are—and where you’re going.
If This Sounds Like You, You’re In The Right Place…
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You're tired of generic advice and marketing that doesn't reflect your values.
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You've outgrown DIY efforts, in-house chaos, or one-size-fits-all agencies.
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You want clarity, structure, and a roadmap designed for impact and legacy.
Why Other Solutions Haven’t Worked:
❌ Random tactics with no cohesive strategy.
❌ Agencies focused on churn, not connection.
❌ Marketing that creates burnout instead of balance.
You don’t need more noise—you need a smarter, simpler approach that aligns with who you are--and who you're becoming.
The RREV Growth Roadmap™
A 5-Phase Strategy for Sustainable, Ethical Marketing
Built for leaders who want to scale with purpose, the RREV Growth Roadmap™
guides you through the natural cycle of business growth—with clarity, compassion,
and measurable results.
You’ll Learn To:
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Clarify Your Message → So your ideal audience instantly understands your value.
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Build a Sustainable Growth Plan → No more guesswork or overwhelm.
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Generate Consistent Revenue → Without chasing trends or sacrificing your values.
The 5 Growth Phases:
🌱 Planting the Seed – Create awareness and make initial connections.
🌿Taking Root – Build trust and early engagement.
🌳 Branching Out – Expand visibility and deepen buy-in.
🌺 Flourishing & Leadership – Grow loyalty and brand advocacy.
🍃 Growth Cycle Renewal – Optimize, evolve, and sustain your impact.
Execution Framework:
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Clarity & Strategy → Messaging, audience, and goals.
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Execution & Systems → Campaigns, platforms, and process.
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Optimization & Scale→ Metrics, refinement, and expansion.
What I Offer
Fractional CMO Leadership
Strategic guidance and marketing oversight without the full-time hire. For growing businesses that need more than a consultant—but not a bloated agency.
90-Day Growth Accelerator
A done-with-you sprint to eliminate marketing chaos and build systems that scale with ease and alignment.
Strategy Intensives + VIP Days
For nonprofits and purpose-driven businesses who need a strong foundation fast—without long-term contracts.
Brand & Message Audits
Refocus, realign, and reignite your marketing with a deep-dive audit and clear, actionable insights.
Why Work With Me?
What Conscious Leaders Say About The Savvy CMO
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Proven Experience: Over two decades guiding nonprofits, entrepreneurs, and impact-driven brands.
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Rooted in Values: Emotional intelligence, ethics, and purpose at the core of every engagement.
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A Trusted Growth Partner: I'm your guide, mirror, and champion--bringing both strategy and heart to the table.
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Real Results: Our campaigns connect and convert! From 0 - 500 registered webinar attendees in less than 10 months from organic outreach; gained over 4,000 NEW leads.
The Marketing Brief
Grow your business with actionable insights, simplified strategy, and a monthly dose of inspiration.
Clients I've Worked With
What People Are Saying...
If you’re ready to stop spinning your wheels and start building marketing that reflects your mission, I’d love to support your next chapter.
Brene' Brown
Research Professor, Bestselling Author, and Speaker
“Authenticity is a collection of choices that we have to make every day. It’s about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.”