About The Savvy CMO
Grounded in Growth. Profit With Purpose.
Building Businesses That Matter
The Savvy CMO is a woman-led marketing consultancy built on a simple belief: marketing should serve your entire business—not just generate leads, but connect Operations, HR, Sales, Product Development, and Leadership into one cohesive growth engine.
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We don't do cookie-cutter. We don't chase trends. We build sustainable marketing systems rooted in relationships, ethics, and values.
Our Core Values
We operate from five foundational principles that guide every engagement:
Honesty
We tell you what's working and what's not—even when it's hard to hear. No smoke and mirrors, no inflated metrics, no avoiding difficult conversations.
Transparency
You always know where your investment is going, what we're working on, and why. We operate in the light, not behind closed doors.
Vulnerability
Real growth requires real honesty. We're willing to admit when we don't know something, when we need to pivot, and when we're still figuring it out. We ask the same from our clients.
Ethics
We operate with integrity in how we treat clients, team members, and the broader community. Doing right by people isn't optional—it's foundational.
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Greater Good
We're building businesses for impact beyond profit. Your success matters, but so does the way you get there and the legacy you leave.
The RREV Growth Ecosystem™
We developed a framework that reflects how businesses actually grow—not through rigid formulas, but through natural, interconnected systems.
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The RREV Growth Ecosystem™ is centered on four pillars:
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Revenue
Sustainable financial growth tied to business capacity and market positioning. We focus on cash flow optimization, customer lifetime value, and strategic pricing, not just top-line vanity metrics.
Relationships
The networks that sustain your business, clients, team members, partners, vendors, and community. Strong relationships create resilient businesses.
Ethics
Operating with integrity, transparency, and accountability. Ethical marketing builds trust, attracts quality clients, and creates long-term sustainability.
Values
Staying true to what matters most to you and your mission. Values-aligned businesses attract the right clients, retain top talent, and weather challenges with clarity.
These four pillars work together like a mycorrhizal network—each element supporting and strengthening the others, creating a resilient ecosystem where your business can thrive.
Our Approach: Nature-Inspired. Results Driven.
We draw on nature themes and animal archetypes to reflect the organic, cyclical way businesses evolve. Just as forests operate in interconnected systems where everything serves everything else, we help you build marketing that connects every function of your business.
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Root | Discover & Align
Understanding your foundation—story, market position, what's working, what's holding you back.
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Rise | Build & Execute
Building systems, messaging, and campaigns that turn strategy into action.
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Reach | Optimize & Scale
Refining what works, scaling what drives results, establishing sustainable growth.
This isn't about forcing growth. It's about cultivating the right conditions for it.
Our Team: Women-Led, Collaborative, Strategic
The Savvy CMO is a woman-led organization with an all-women team of strategic and creative collaborators.
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We work as a cohesive unit, bringing together strategic marketing expertise, creative execution, and deep business intelligence. Our boutique approach means you're not working with a bloated agency full of account managers and bureaucracy. You're working with a tight-knit team of experts who care about your success.
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What this means for you:
When you partner with The Savvy CMO, you get the strategic leadership of Michelle Silva combined with the specialized skills of our collaborative team, all working toward your business goals with transparency, ethics, and commitment to the greater good.
Curious about the results we've delivered, the clients we serve, or whether this partnership is right for you? Explore these pages to learn more about our work and approach.
Our Commitment
Grounded in Growth. Profit With Purpose.​
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We're committed to building marketing systems that:
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Drive revenue while honoring relationships
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Operate with ethics and integrity
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Stay true to your values and mission
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Create sustainable, long-term growth
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Connect every function of your business
We're not here to chase trends or implement the latest hack. We're here to build something that lasts.
Ready to Explore a Partnership?
If you're ready to stop doing marketing and start leveraging it as your growth engine, with a team that values honesty, transparency, ethics, and the greater good then let's talk.
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No pressure. No sales pitch. Just an honest conversation about where you are, where you want to go, and whether this partnership makes sense for your business.
Mel Robbins
Bestselling Author, Speaker, & Personal Development Coach
"If all you ever do is think about what you want, it’s not a dream—it’s a wish.
A dream requires action. It demands partnership. It only becomes real when you find the courage to step toward it."